Our 5 Sales Training Programs - Which Is Best For Your Business?

Not all products or services are created equal in terms of how you sell them. And, not all customers are created equal, in terms of how sophisticated or needing they are for a product or service. And, selling into different levels of an organization, often requires different types of selling techniques, in order to get their attention. Below we summarize our 5 Sales Training Programs. 

1. Selling Skills - Focus on closing
Selling Skills is exactly what it sounds like: selling the advantages or features of a specific product or service. With product or service selling, the questions are predictable from customers, products or services are used in similar ways by customers, prices are typically set, marketing materials are standardized and salespeople typically require a lot of formal training. 

2. Consultative Skills - Focus on value creation
Consultative Skills goes beyond simply selling products or services. Instead, you are trying to focus on a customer’s pain point, and address how your product or service is the best solution to that pain point. And, the bigger the pain point (e.g., can dramatically reduce cost, improve customer service, or open up new revenues streams), the more needed your solution will be. 

3. Insight Skills - Focus on new insights
With Insight Skills the pain point is unknown or not manifest to the customer and you are helping the customer to identify and address the problem. You are playing the role of coach and guiding your client through the process of buying. A perfect sales training program for a complex or competitive sales environment. 

4. Key Account Skills - Focus on partnership
With Key Account Skills your team will gain the critical skills and knowledge needed to turn account growth opportunity into account growth reality. They’ll learn a proven process for strategic account planning that will allow them to systematically review and grow their accounts. 

5. Channel Skills - Focus on distribution
Channel Skills is designed for sales people involved in developing business partnerships, recruiting and developing resellers, and building channel sales relationships. With Channel Skills, you learn the channel landscape and the variables that impact success and map out a profitable and effective plan.

We offer our Sales Training Programs in Dutch and English. Call us: + 31 (0)74 711 02 62.